[Page in Progress] We saw the launch of Beltone Trust, their newest and most technologically advanced hearing device, as an opportunity to battle head-on with the idea that “hearing aids are for old people”. So we scrapped the existing messaging (and the stock models) and found real people with real stories about being able to do what they love because they made the decision to do something about their hearing. The message was simple, yet powerful: Beltone is proud to serve those who serve us. Some of us are calling this our influencer campaign. Others have deemed it our hero campaign. But it is so much bigger than that.