Stranger
Things
Creative Fabrica Collaboration
Working with a cultural juggernaut such as Stranger Things was an amazing opportunity and a ton of fun. Concepting and executing on a social teaser campaign and product launch announcements. I was able to help lead creative through CF’s first ever partnership of this magnitude and other firsts like working with the internal dev team to create CF’s first branded/themed website takeover and so much more.
The tease
With a partnership of this magnitude we wanted to give our followers a little tease to pique their interest. Focusing on a nostalgic and retro look and a few upside down references we were able to have a little fun with our social channels that really got our followers curious and excited.
the Launch
From a CF company first, homepage website “takeover,” to social posts and ads we wanted to wow our partner Netflix and our customers alike. It was a huge compliment to have high praise and quick approvals of the visuals and direction from a company like Netflix.
Crafting content for crafters. It was as much fun as it sounds creating fun diy content for the CF audience.
Engaging our followers in a fun way and showing of the new launch items, win win.
The Followthrough
As the launch went live we worked with influencers, created a Youtube Live event with an audience favorite and continued to remind our subscribers of the new launch with email campaigns. All with the Stranger things look bespoke graphics and elements.
Not so strange if you look at all the effort.