Houni’s Italian Ice
Houni’s approached me to create a brand from the ground up, all based on a fun, childhood abbreviation of the family’s last name, Calhoun. The owner had grown up in Florida and had spent a life near the ocean and enjoying Italian ice and gelati. Together we worked to create a fun, bright and cheerful brand that spoke to the home made nature of the product. Bringing in heritage elements and styles with a vibrant coastal color palette to make the brand attractive to young children and polished enough for adults who want a whimsical treat.
Make the brand as much of a hoot as the product.