They say in real estate it is all about location, location, location…Insite are experts on this but with their clients communication is key, we wanted to show a strong grasp on Insite’s behalf with their new identity. When tasked to head the team for the rebranding of Insite, a regional leader in site selection and economic development, I pushed for a simplified and modern take on their established color palette and expertise. We ended up with a logo and brand system that evoked, location markers, tech, text chat and energy.