Tippy Toes

 

Call it parental instinct, but when Topco Associates LLC., came to us with their baby care brand, Tippy Toes, we went gaga over the possibilities. After a recent re-branding, we launched a campaign to build awareness, trial, and - ultimately - loyalty, as the lower cost alternative to the big names in baby world. In a world of ever-evolving diaper technology jargon and leakage claims, standing out (and up) was a given.

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Complex environment, simple strategy.

Because the Tippy Toes product includes bath products, foods and even accessories, we leveraged an ‘everybody wins’ in every possible category and positioned Tippy Toes as the new kid on the baby block that offered the same quality at a lower price.